The Critical First Two Weeks of Marketing Your Home For Sale

House for SaleReal estate agents share their listings with other real estate agents in the multiple listing service (MLS) under certain rules of cooperation and compensation. One of the rules of cooperation is that each agent make a new listings available to other MLS members within 48 hours of signing the listing agreement with the seller.

This is to give you, the seller, the greatest chance of selling your home during the first two weeks of marketing. This critical two-week period is your best opportunity to sell your home.

 

Several key events happen quickly:

  • Your home will be entered into the MLS system with your showing instructions, so that other agents can bring their buyers to see your home. While your listing is being prepared for marketing, your agent will contact his or her buyers and inform colleagues of the new listing.
  • Other information such as mapping, neighborhood information, realty taxes, school information etc. will be added to your listing so that buyers can get the full picture of what it’s like to live in your home.
  • Your agent will arrange for photos and/or video to help market your home. This enables buyers to walk through your home and property virtually, so they can choose or eliminate your home when deciding which homes to view.
  • Your agent may create virtual and printed brochures that showcase your home’s features to advantage, so buyers can remember it was your home they liked best when it’s time to do side-by-side comparisons.
  • Your agent will schedule an open house for other agents, and ask for feedback. The agents who see your home in person are important, as they will be able to report your home’s features and condition to their buyers. Homes in top move-in-ready condition sell faster and for more money.
  • Your agent will distribute your listing data to his or her website or blog, accounts such as Facebook, Twitter and Instagram, the broker’s website, and third-party sites like Homefinder and Point2Homes.
  • Your agent will put a sign in your yard announcing your home is for sale.
  • Your agent may also put your home in their personal marketing tools such as e-magazines, newsletters, or email alerts to prospective buyers and other agents.

Anyone who is interested in homes in your price range and area will know your home is available for sale within the first few days of marketing.

If you don’t get many showings in the first two weeks, chances are good that your home may be facing stiff competition from other homes on the market. They may be in a better location, or superior condition, or they’re priced more aggressively.

If you don’t have showings within those first two weeks of listing your home, consult with your agent. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. You should also consider adjusting your price down — don’t leave your home on the market for a long time at a too-high price.

You don’t want to take chances when marketing your home. Your best chance of selling your home is when it’s new to the market and exciting to buyers. Don’t lose your advantage by overpricing or underpreparing your home for market.

Written by Blanche Evans